How do you know that the coffee growers you are buying from are being fairly treated?
We are fully committed to sourcing all of our coffee from farmers who are being treated well and paid fairly at the point of origin. Where possible we are building personal links with those we are buying from and actively seeking ways to meaningfully support coffee-growing communities. A good example of this is our relationship with the Zukuka Bora Coffee Company in Uganda. One of our directors, Nick, spends several months of each year on the ground with the coffee growers and their communities, providing assistance during the harvest season and supporting the development of local businesses. Further to this we are increasingly using platforms like Algrano to contact farmers directly, build relationships with them personally and purchase their coffee with a clear conscience that they are being fairly treated and well paid for the coffee they have produced.